Corporate communication is the unglamorous centre of the practice: how a group speaks to stakeholders, employees, and the market when the subject is the company itself.
This body of work includes corporate film and supporting communication assets — direction, narrative, and production — built to hold institutional tone rather than campaign noise.
House of Habib asked for a corporate website that could hold the weight of a group spanning automobile, auto parts, building materials, energy, packaging, and real estate.
The live site — www.hoh.net — is the public face of that brief. Creative direction and corporate communication sit underneath the screens: a dark, industrial visual language, a clear narrative of amplifying growth, and a structure that lets businesses, sustainability, and the group story read as one institution.
This is not a brochure site. It is image management for a house that has been shaping Pakistani industry for generations.
Thal Limited is a public company with roots in 1966 and businesses across engineering, packaging, and industrial manufacturing. The website had to make that complexity readable.
The live site — thallimited.com — carries the corporate story, investor-facing structure, and the engineering narrative (“Racing ahead with ingenuity”) without flattening the group into a single product pitch.
Marketechts led creative direction and corporate communication for the digital presence: information architecture, visual language, and the way a listed industrial company should speak to the market.
A milestone publication for Habib Metropolitan Bank’s hundred-year legacy. The work sits in editorial design and corporate communication: history, independence-era banking, and the Habib family’s place in Pakistan’s financial story — given the weight of a book, not a campaign slogan.
Creative direction covered the visual system, the gold-and-heritage language of the edition, and the way institutional memory is sequenced on the page.
“Amplifying Growth” is the line the profile is built around. The document has to introduce House of Habib as a portfolio of businesses that touch millions of lives a day — without reading like a catalogue.
Creative direction and corporate communication shaped the narrative, the sector collage, the Indus Motors chapter, and the visual identity of the profile itself. It is the print counterpart to the group website: one house, many industries, one voice.
A booklet and campaign system for the House of Habib management trainee programme. The job was employer branding: make the group readable to young professionals, set expectations, and give the programme a voice that matches the institution behind it.
Creative direction covered the booklet structure, visual language, and the way a conglomerate talks to talent without sounding like a job ad.
Annual reports are where corporate communication becomes a document of record. The work includes Thal Limited’s 2022 report and the Ali Habib memorial edition — editorial structure, cover language, and the visual system of a listed company’s year.
Creative direction here is restraint: numbers, leadership, and memory on the same page without either collapsing.
A wall calendar is twelve months of brand presence in an office. Creative direction for Lucky Cement’s calendar — industrial imagery, corporate tone, and a piece of collateral that earns its place on the wall.
