A three-film series produced for UNDP on anti-gender-based violence. Public-interest communication that still has to be watched: direction, performance, and a tone that does not lecture the audience it needs to reach.
Film production and creative direction across the set — three cuts, one campaign.
An animation produced for Viamo as COVID-19 public-health communication. The brief was clarity at web length: information that has to travel on a phone, in a language people will actually finish watching.
Print advertising for Lucky Cement — industrial scale, corporate tone, a single image that has to hold on a page. Creative direction for a brand that does not need to shout to be recognised.
Campaign creative for Dawn Foods — a consumer brand that needs warmth, appetite, and clarity on pack and in media. Creative direction covered the visual language of the campaign stills and the way a household food brand should feel in market.
Cube Online needed e-commerce communication that could sell without looking like a generic storefront. The work covers digital creative, product presentation, and the campaign layer around the platform.
Falcon-i monitors assets across Pakistani roads. The campaign line — With you, mile after mile — had to carry both the technology (a nationwide tracking network) and the human reason to trust it.
Creative direction covered the seasonal road triptych, the print system, and the way a B2B tracking product speaks to families as well as fleets.
Farmdar is a technology platform that still has to feel like it belongs in the field. The work is technology communication: product stills, campaign frames, and a visual system that makes agri-tech readable to farmers and to the market funding it.
Goats for Water is a social-impact model: livestock as a path to water. The film and campaign work had to explain a barter idea without flattening it into charity advertising.
Creative direction covered the livestock-barter animation, campaign stills, and the communication line between Uptrade and the water programme.
